Allkinds

Shopping for yourself, or shopping for your besties —giftsets are the way to go! For the 2024 Gifting period, we focused on creating a huge range of bespoke giftsets which included introducing a new modern colour palette for Allkinds, and making the boxes sparkle in-store with confetti holographic finishes. This year we even levelled-up gift giving with new bespoke boxes for in-store wrapping. The consumers in-store experience was front of mind every step of the way.

With the success of the original Chupa Chup x Allkinds collaboration, they released 3 brand new flavours for a new celebration of ChupaFest. This was a fun expansion on our original designs, but crafting a way to elevate them further through print finishes, colour and character development.

The Chupa Chups x Allkinds original collaboration was an exciting campaign to be apart of. I worked on almost all touchpoints of this campaign, including the rollout of packaging, modelling 3D fruit characters & lollipops to the motion design of the in-store screens over the launch. Keeping the essence of forever fun, the Chupa Chup range including existing Chupa flavours of Watermelon, Strawberry & Cream, Grape & Caramel.

Smelling like sprinkles, buttery sweetness & baked goods, this range was a throwback to our favourite party snack. I worked with Allkinds on their packaging rollout & in-store screen motion design to bring this range to life.

The sweetest of Allkinds range, this was such a fun project to be part of! I created range of 3D graphic elements including a suite of candy hearts that were used to roll out the digital campaign, in-store screens and point of sale. I explored 3D motion design to elevate this larger than life campaign giving a 'burst-of-sweetness' feel for customers in store. I also worked on the development and rollout of all packaging for the range in both formulated and non formulated product

Allkinds 2023 Gifting Campaign was all about giving tweens and teens all kinds of choice in gifting! I worked with the team to create playful festive characters using a pastel colour palette and bringing them to life in 3D. These characters were animated for digital placements & printed in large scale for in-store experiences as well as used on packaging. We designed a bespoke christmas box creating a world for these characters to live whilst designing a fun box to live under Christmas Trees.